We’ve all seen them, either on TV when a character decides to endorse a specific candidate or cause, or in real life when a massive truck passes by and displays the products of a store or brand. Because of this, a mobile billboard truck might be thought of as over the top or too in your face for a smaller brand.
But they are an effective way to get yourself out there, and they are very useful for promoting a business. A regular billboard that you might see draped over a building has a large monthly cost, can be damaged by the elements or fire, and has a lease on it. So, at the end of the term, the board is coming down.
However, mobile billboard trucks have been shown time and time again to pay for themselves in terms of advertising. This is because there are many cars in the road that all look the same, and a massive truck showcasing a piece of advertising is sure to catch people’s eyes. If the ad is about food, then seeing that ad could make you feel hungry.
Then you take that hunger and go buy the product, it’s that simple. Plus, since there aren’t many mobile billboard trucks on the road, your company will have miles upon miles of passengers to import your product on and not much in the way of competition. When most trucks give around 340 feet of space to create your brand, it will be hard for people to not notice.
Most truck companies stand by the durability of their product, so it will be able to pay for itself and then start carrying your message across all fifty states. Think of how much exposure that would be, especially for your small business!